CMS, SEO, analytics, blogs, RSS… Tackling the world of web can be mind-boggling to say the least. We’ll help you to make sense of it all.
Website design and development today isn’t what it used to be. It’s evolving every day with new technology, more choices, fewer limitations, and greater opportunities to show off your business, brand, organization or whatever you’re promoting.
At 360, we are goal-oriented when it comes to designing and developing your website or portal. We start every project with a strategy, outlining your goals and providing guidance and expertise every step of the way. Then we set forth to design and develop a website that not only meets the goals and overcomes the challenges outlined, but maximizes your budget and makes your company or brand shine.
From lower cost out-of-the-box solutions, to fully-customized applications, we’ll work with you to make sure your website does what you want it to do and more.
Content Management Systems
A content management system (CMS) is a system that allows website publishing, editing, modifying content and maintenance from a central dashboard.
Many businesses today want a more hands-on approach to maintaining their website. Whether it’s for budgetary reasons or internal workflow, a CMS allows businesses more control over changes and updates to their website. Today, every website we develop has a CMS, allowing us to make easy updates, or our clients to do the same. We provide a detailed video training and ongoing support so that your first experience updating your site is as stress free and easy as it can be.
Having a great product to sell is just the beginning. Now you’ll need a place to sell it. Developing, building and maintaining your online store can be simple. Whether we help you to find an affordable, template solution with a secure checkout or custom design and develop an eCommerce solution for you, one thing is certain… we’ll provide the creative support and tailored solution with an aim toward helping you to reach your goals. Whether you’re selling one product or thousands, we can create an eCommerce plan that meets your needs and helps your online business grow. You can accept customer payment via PayPal®, Google Checkout® or by accepting credit cards directly on your site. We’ll even help you to secure the SSL certificates needed to ensure your site’s security, so you can start promoting your business and processing orders.
Permission-based email marketing is an easy, effective and affordable way to keep your audience coming back. Using attractive, professional email communications as part of your sales process or just to stay in touch helps to build strong customer relationships.
We can help you integrate email signups on your website, capture the email addresses of customers and potential customers who want to hear from you, and target your messages and lists for impact. We can also create an email strategy, messaging, content and design, and release your emails on schedule for a hassle-free marketing effort that’s actually effortless.
With third-party email marketing partners, you can track your emails to see who’s opened them, who’s clicked through to your website and who’s forwarded them to a friend. The back end analytics help you to understand what people are interested in reading about so that you can tailor your content to get the best response.
For many organizations, social media has become a new channel for customer service. But that doesn’t mean diving in headfirst. Your social media effort must have clear value to your audience. This means developing a media plan for your social media platform. We can help.
The vast opportunities in the social media realm can be overwhelming. Being able to track and monitor your brand in the social universe, track and engage with a target audience and leverage media; the possibilities are endless. And social media provides valuable customer feedback in real time. What are consumers are saying about you and your competitors? Your customers are already talking. Shouldn’t you be part of those conversations?
Web analytics is not just a tool for measuring web traffic, but rather a tool for businesses and market research, and to assess and improve the effectiveness of a website.
Web analytics help companies measure traffic to their website, providing information about the number of visitors, the number of page views, popularity, trends, geographic location, keywords and more. Analytics can even help to measure the effectiveness of traditional print campaigns by showing traffic over time and monitoring spikes as a result of a new advertising campaign launch.
We offer affordable hosting packages through our partnerships with third party servers. From simple websites not requiring much bandwidth to sites with massive traffic requiring expandable cloud servers, we’ve got the partnerships and resources to select the right solution for your business.
Digital Brochures and Catalogs
If you want to increase your online presence and reach a wider audience, digital brochures and catalogs are an exciting tool to do just that. Professional and dynamic, online digital readers give the user the experience of flipping the pages of any publication on their screen. With options to download and print, digital brochures can help to expand your marketing reach, increase search engine visibility and save on printing costs.