Brand Development

Brand Development

Branding is so much more than a cool logo and a tagline. Unearthing then developing a brand takes digging, and a lot of research and reflection in order to discover your company or product’s unique fingerprint. Nobody else has exactly the same one as you.

When you think about the people, experience, products, product benefits, etc. — each is different from your competitors.

But beyond conveying product benefits, branding should also generate a lasting emotional connection with the target audience. Why should your audience believe that your product or company is the only solution?

A solid foundation is the key to establishing a great brand. Getting people’s attention, making a connection and then establishing trust… it’s a hierarchy that our branding expertise helps to make happen.

If you’re putting messages and materials into the market that don’t accurately reflect your unique identity and don’t embody your brand spirit, you’re likely doing more harm than good. Every contact a customer has with your brand—good or bad—helps them form a perception of who you are. Our approach to branding gets results you can measure.

If it’s time to freshen up your brand or to launch a new one, we can provide expert guidance, creativity and implementation.

Logo Development

If your company or product name and/or logo don’t adequately represent who you are, you’ve got a problem. Logos are essential to your target market’s perception. When you’re trying to attract customers, first impressions mean everything.

If you have a new product launch or have been considering creating a new logo, or simply sprucing up your current look, 360’s strategic marketing and graphic design expertise can help. We’ll work closely with you to create a logo that promotes and portrays your company or product accurately to your intended audiences, resulting in better brand recognition and establishing trust.