Your brand experience is about to get inspired. Where would you like to start?
The first job of a creative team has always been to connect with the audience. A great campaign takes a brand with a specific list of features and gives it meaning that’s somehow special and unique to the audience. It makes the audience think “You understand me.” But you need a lot more than a great headline or a single inventive visual to get the job done. You need campaigns that can extend, adapt, and add the depth that’s needed by today’s multichannel world. That’s where we come in. The talent at 360 have a long history of creating visually inspiring campaigns that tell a story about the brands we represent.
Branding is so much more than a cool logo and a tagline. Unearthing then developing a brand takes digging, and a lot of research and reflection in order to discover your company or product’s unique fingerprint. Nobody else has exactly the same one as you. When you think about the people, experience, products, product benefits, etc. — each is different from your competitors.
But beyond conveying product benefits, branding should also generate a lasting emotional connection with the target audience. Why should your audience believe that your product or company is the only solution?
A solid foundation is the key to establishing a great brand. Getting people’s attention, making a connection and then establishing trust… it’s a hierarchy that our branding expertise helps to make happen.
If you’re putting messages and materials into the market that don’t accurately reflect your unique identity and don’t embody your brand spirit, you’re likely doing more harm than good. Every contact a customer has with your brand—good or bad—helps them form a perception of who you are. Our approach to branding gets results you can measure.
If it’s time to freshen up your brand or to launch a new one, 360 is here to provide expert guidance, creativity and implementation.
If your company or product name and/or logo don’t adequately represent who you are, you’ve got a problem. Logos are essential to your target market’s perception. When you’re trying to attract customers, first impressions mean everything.
If you have a new product launch or have been considering creating a new logo, or simply sprucing up your current look, 360’s strategic marketing and graphic design expertise can help. We’ll work closely with you to create a logo that promotes and portrays your company or product accurately to your intended audiences, resulting in better brand recognition and establishing trust.
With so many messages out there and so many means for communicating those messages, we are tasked with making connections that have lasting impact and measurable results. The aim is to get your customer’s undivided attention—even for a little while—and having something really compelling to say once we have it. At 360, it’s one of the things we do best. Have you ever wondered why some ideas blossom and others just wilt? A lot of know-how goes into a great idea. It’s about consistently communicating ideas in a way that impacts your target audience’s behavior, communicating in a simple yet powerful way, and producing concepts that are both profound and easily understood. It’s about the element of surprise, arousing curiosity and maintaining interest.
At 360, we consider ourselves creative storytellers when it comes to design and development. We believe that your marketing materials should tell a visual story about your brand or your company, and should be cohesive to your brand identity.
Every piece of collateral material we develop is centered around honest, organic design.
CMS, SEO, analytics, blogs, RSS… Tackling the world of web can be mind-boggling to say the least. We’ll help you to make sense of it all.
Website design and development today isn’t what it used to be. It’s evolving every day with new technology, more choices, fewer limitations, and greater opportunities to show off your business, brand, organization or whatever you’re promoting.
At 360, we are goal-oriented when it comes to designing and developing your website or portal. We start every project with a strategy, outlining your goals and providing guidance and expertise every step of the way. Then we set forth to design and develop a website that not only meets the goals and overcomes the challenges outlined, but maximizes your budget and makes your company or brand shine.
From lower cost out-of-the-box solutions, to fully-customized applications, we’ll work with you to make sure your website does what you want it to do and more.
Content Management Systems
A content management system (CMS) is a system that allows website publishing, editing, modifying content and maintenance from a central dashboard.
Many businesses today want a more hands-on approach to maintaining their website. Whether it’s for budgetary reasons or internal workflow, a CMS allows businesses more control over changes and updates to their website. Today, every website we develop has a CMS, allowing us to make easy updates, or our clients to do the same. We provide a detailed manual, training and ongoing support so that your first experience updating your site is as stress free and easy as it can be.
Having a great product to sell is just the beginning. Now you’ll need a place to sell it. Developing, building and maintaining your online store can be simple. Whether we help you to find an affordable, template solution with a secure checkout or custom design and develop an eCommerce solution for you, one thing is certain… we’ll provide the creative support and tailored solution with an aim toward helping you to reach your goals. Whether you’re selling one product or thousands, we can create an eCommerce plan that meets your needs and helps your online business grow. You can accept customer payment via PayPal®, Google Checkout® or by accepting credit cards directly on your site. We’ll even help you to secure the SSL certificates needed to ensure your site’s security, so you can start promoting your business and processing orders.
Permission-based email marketing is an easy, effective and affordable way to keep your audience coming back. Using attractive, professional email communications as part of your sales process or just to stay in touch helps to build strong customer relationships.
We can help you integrate email signups on your website, capture the email addresses of customers and potential customers who want to hear from you, and target your messages and lists for impact. We can also create an email strategy, messaging, content and design, and release your emails on schedule for a hassle-free marketing effort that’s actually effortless.
With third-party email marketing partners, you can track your emails to see who’s opened them, who’s clicked through to your website and who’s forwarded them to a friend. The back end analytics help you to understand what people are interested in reading about so that you can tailor your content to get the best response.
For many organizations, social media has become a new channel for customer service. But that doesn’t mean diving in headfirst. Your social media effort must have clear value to your audience. This means developing a media plan for your social media platform. We can help.
The vast opportunities in the social media realm can be overwhelming. Being able to track and monitor your brand in the social universe, track and engage with a target audience and leverage media; the possibilities are endless. And social media provides valuable customer feedback in real time. What are consumers are saying about you and your competitors? Your customers are already talking. Shouldn’t you be part of those conversations?
Web analytics is not just a tool for measuring web traffic, but rather a tool for businesses and market research, and to assess and improve the effectiveness of a website.
Web analytics help companies measure traffic to their website, providing information about the number of visitors, the number of page views, popularity, trends, geographic location, keywords and more. Analytics can even help to measure the effectiveness of traditional print campaigns by showing traffic over time and monitoring spikes as a result of a new advertising campaign launch.
We offer affordable hosting packages through our partnerships with third party servers. From simple websites not requiring much bandwidth to sites with massive traffic requiring expandable cloud servers, we’ve got the partnerships and resources to select the right solution for your business.
Digital Brochures and Catalogs
If you want to increase your online presence and reach a wider audience, digital brochures and catalogs are an exciting tool to do just that. Professional and dynamic, online digital readers give the user the experience of flipping the pages of any publication on their screen. With options to download and print, digital brochures can help to expand your marketing reach, increase search engine visibility and save on printing costs.
Print materials continue to play a starring role in marketing your company. In fact, print can be quite useful in directing traffic to your website or getting your audience to act. Whether you need a brochure or newsletter developed, produced and mailed, or have been thinking about billboard advertising or applying vehicle graphics to your company cars and trucks, 360’s ready to take on your project and ensure that your print materials flow seamlessly with your digital marketing efforts. It’s all about protecting your brand and providing 360 degrees of marketing support.
At 360, we have a vast array of long-standing relationships with the best printers, factories and production houses in the world. Excellence is one of our core values and we never skimp. We hand pick and supervise the production of all materials with a keen eye toward detail. Our work is set apart by the materials and methods we choose during the production phase with a fierce hold on quality, timing and budgets.
Signage & Banners can help with visual communications at press conferences, trade shows, recruiting or job fairs, and other events. Consider how visual assets can increase your visibility and your chances for meaningful interaction with your audience. We can help you create custom banners, press backdrops or fabric pop-ups, providing more interest and a more inviting atmosphere, not to mention talking points and branding opportunities. From simple vinyl banners and popups to full scale trade show booths, we can help maximize your impact at your next event.
Billboards are a great way to reach a very broad audience or a very targeted group. Whether you want a poster, a bulletin, a bus, a bench, digital or traditional, we can help. We’ll select the billboard production company that best fits your needs in terms of market and transit coverage, then build your graphics in line with your brand spirit so there’s seamless commonality with your other print and digital efforts.